When three creative businesses, each lead by women we admire, come together for a holiday pop-up event in Nashville, TN, the result is an uplifting atmosphere we simply must share and elaborate on the backstory! The location is Yearly & Company’s jewelry showroom, the interior designer is The Well Collected Guide Nashville’s very own Wesley Stanley of Hunt + Gather, and the space is filled with gorgeous antiques from Patina & Company. Big bonus, Wesley skillfully curated the event with artwork by our beloved Nashville Well + Wonder artists.
Ann Williams, founder and CEO of Yearly & Co., asked Wesley to reimagine a commercial building in Nashville's Green Hills neighborhood for her new jewelry showroom. Wesley first met Ann when working on several projects for her home, and before long Ann's business was growing fast. The size and location of the new building fit the bill. Though the interior was outdated and lacking natural light, this did not hinder Ann's vision...and Wesley was up for the challenge. With the help of Ann’s keen eye, they quickly found that the secret to a successful retail space is to make it feel like home…a place where shoppers can sit, admire, and share thoughts. What a lovely concept!
Read on for the full story behind Wesley’s design process....
Ann found the gorgeous European worktable above at Patina & Co., and this piece quickly became the jumping off point for Wesley's design plan. The antique shop counter anchors the back end of the large open space, and the back wall is draped with linen panels to provide a soft, feminine element. A custom acrylic shop sign hangs in front of the linen wall, and matte ceramic lamps soften the light in the space.
"I remember Ann telling me when we first discussed the project that she wanted the space to serve multiple functions, and she specifically wanted her customers to feel like they could sit and stay awhile when they entered the shop— trying on bangles, sipping coffees, and sharing their stories. I thought her sentiment was quite telling of the special brand Ann was cultivating, and I was excited to help her bring that vision to life." - Wesley
The photo above features a 1980’s built-in receptionist desk at the front of the store that was transformed into a custom banquet, adorned with leather cushions and soft tonal throw pillows. Wesley added a large natural stone coffee table to this vignette to invite customers to come sit and try on jewelry. Ann herself is often drawn to this cozy corner, choosing its inviting atmosphere for her own workspace.
Now on to the upstairs! Wesley turned the area into a functional jewelry workroom for Yearly’s growing team, and also a large open gallery space by adding new flooring and white paint. The gallery now provides a crisp, blank canvas for future events that Ann might host with other Nashville creatives.
The photo above captures the magic of marrying jewelry displays with antique furniture, original artwork and thoughtful design. Not only does the end result accomplish Ann's goals of creating an inspired, welcoming space for her customers, it's also an example of what happens when female entrepreneurs support one another.
"It has been a joy and pleasure working on Ann’s personal home as well as her retail space. It’s also been fun to add commercial design to Hunt + Gather’s portfolio. But most of all, it has been a blessing to now call this client my friend. Ann is a cheerleader for all of those around her, and I am thankful for her support." - Wesley
A BIG thank you to Wesley, Ann, and everyone involved in this holiday pop-up event for sharing your talent and your stories! You have us feeling inspired to re-imagine our spaces, support one another, and maybe even shop for Yearly & Co's signature gold bangles this holiday season!